Free SEO Proposal Templates to Help You Win More Clients
SEO is a highly dynamic industry that’s changing all the time. We’ve designed an SEO proposal template (PDF and Word) that’s fully editable so you can stay on top of your game, position yourself as an expert, and ultimately win more clients.
What’s in this template?
- • Pre-written services section
- • Project timelines and milestones
- • Testimonials and case studies
Get our SEO proposal template
SEO services at a glance
There’s no doubt about it. We live in a Google world.
With access to any information at everyone’s fingertips, it’s no surprise that companies are trying to figure out ways to appear at the top of search results to get more traffic, leads, and sales.
SEOs are hired to work their wizardry to help businesses rank in search. And this need will continue to grow as competition gets more fierce, and more demand for new information grows exponentially.
Check out these fascinating numbers as it relates to the increasing need for SEO services:
- • Businesses with a marketing strategy allocate on average 41% of their budget to SEO (Safari Digital)
- • Brands and agencies spend an estimated 72 billion a year on SEO services in the United States (Borrell Associates)
- • The majority of business spend over $5,000 a month on SEO services (Moz)
- • 34% of companies spend more than $1,000 per month on link building (Safari Digital)
It’s a fantastic time to be an SEO as businesses are practically throwing money at agencies. But with increased demand, comes more competition. That’s why you need a professional proposal to stand out.
What’s an SEO proposal, and why is it so important?
An SEO proposal is a pitch to your prospective clients highlighting your services, your fees, and your approach to get results.
Think of your proposal as your SEO strategy template that you use over and over again, and tweak depending on the client.
For many clients, SEO is very intimidating and hard to understand, so naturally, they don’t know who to trust to get help.
Your proposal is a marketing tool to help clients understand just what it is you do and how you can help them get more traffic and leads for their website.
Best practices to win more clients with your SEO proposals
Your SEO proposal template is the foundation of your pitch. However, there are some variables you need to master to give you the best chance to win business.
We’ve identified four key elements to creating a winning proposal.
1. Ask purposeful questions
The success of your proposal is going to come down to how relevant your services are to the desired result of your client.
The best way to uncover your prospects’ needs is to ask high-quality questions. Below are ten questions you could ask each potential client:
- • What’s your business model?
- • Who’s your target audience? Can you provide any data from surveys or analytics?
- • What countries or states are you trying to reach?
- • Have you worked with an SEO agency in the past? If so, what did you like (or not like) about the experience?
- • How much do you know about SEO? What’s your level of understanding?
- • Do you have a developer? What CMS are you using for your website?
- • What makes you different from your competitors?
- • Do you have a budget for SEO services?
- • Who are your main competitors?
- • What are you hoping to achieve with improved SEO
2. Provide options
SEO services can quickly get technical and overwhelm potential clients. Once you understand the needs of your client, it’s helpful to break down your services into multiple options.
For example, you might suggest that a client needs:
- • A site audit
- • Keyword research
- • Content creation
- • Link building
- • Site speed
Then you can offer all of the options, or the client can pick and choose options from the list. This makes them feel like they have a little bit more control over their marketing strategy.
3. Do the math
A creative approach to your proposal is to reverse engineer your potential clients’ conversion and tie your fees into those results. For example, if your client sells baby products online, with a 2% conversion rate, forecast their potential sales if they were to increase their organic traffic as a result of your work.
When you do the math on traffic and conversions with your clients, they naturally start to shift their views on your services from a cost to an investment, thus increasing your chances of winning the business.
4. Case studies
Nothing is more powerful in a proposal than relevant case studies that prove you know how to get results. As an SEO, your results are your greatest asset. So make sure you capture the beginning, the middle, and the end of your most successful campaigns then pick relevant examples to include in your proposal.